I’m a Designer & Creative Director travelling the world from my base in Copenhagen

I’ve been working with design, concept development and brand building since 1996. I have a strategic and user-centered approach to my work and I take pride in bridging well crafted design and innovative use of technology in solutions that create value for both clients and users.

I love building brands, platforms and products – Stuff that makes a real difference to real people. Stuff that’s loveable and long lasting.

I live for spotting potential in people and projects and I love to use myself to make other people grow and see projects bloom. 

I’ve helped major brands and organizations make succesful transitions from strategy to execution in the field of digital media and brand building.

The list of clients include Google, Reebok, LEGO, MoMA, Bang & Olufsen (B&O PLAY), Greenpeace, Victoria’s Secret, Sesame Street, Nespresso, Playstation, IKEA, Ericsson, Carlsberg, Magnum Photos, Pandora, The Royal Danish Theater, The Danish Parliament.

My relations with these clients have given me solid experience in an international playing field and have graced me with quite a number of honours and awards along the way. 


—   2016


I’m currently Creative Director &
Founder of Trouble. 

Trouble is co-founded together with the amazing rat-pack: Marcus Fuchs, Anders Emil Møller & Ronnie Job.



We’re building a creative laboratory
for new ideas. 

We help people with new ideas create trouble and people in trouble create new ideas.




· Website
· Facebook
· Medium

—   2014-2016


For 2 years I held the position of Global Creative Director of B&O PLAY. I was responsible for the creative development of Product Design, Brand & Marketing, referring to the CEO.

Responsibilities include building and growing B&O PLAY brand awareness, help direct marketing material as well as directing designers and concept developers to ensure an inspiring, beautiful and well-crafted product portfolio. 



B&O PLAY is the rebel child of high-end hi-fi manufacturer Bang & Olufsen. 

We build enjoyable, innovative, beautifully crafted, best in class audio products (headphones and audio systems) with passion and a proud reference to our Bang & Olufsen heritage. 

We believe that music is an essential part of our lives and that great music experiences can affect us emotionally to live a richer life.

Our mission is to connect music makers to music lovers through extraordinary music and sound experiences that will make people listen to more music with more enjoyment.



· Brand Strategy
· Visual Brand Framework
· Creative Product Strategy  
· Product Color Strategy (CMF) 

· Strategy & Creative Direction
    for following products:

— A2
— H2
— H8
— H7
— Beolit 15
— S3
— A6
— H3 ANC
— H6 Rapha Special Edition
— H6 FW 2014 Collection

—   2009-2014

Creative Director &
Partner at Hello Monday

From 2009-2014 I served as Creative Director and Partner at Hello Monday. Hello Monday is a independent Digital Creative Agency with offices in Copenhagen, New York and Aarhus. Our practice is built on the premise that it is possible to make a creative playground rather than a production factory. Our playful approach has attracted some of the worlds biggest brands and has made us the David to rival even the biggest Goliaths of the industry.


Hello Monday create joyful digital experiences and visual identities that tickle brains, pleases eyes and connects the heart of brands to the heart of their consumers. 

Our practice is built on the premise that it is possible to make a creative playground rather than a production factory. Clients and companies that collaborate with Hello Monday are ambitious and visionary, looking for solutions that are innovative, authentic and memorable. 

We believe in a open, iterative process, where our clients know when and why we are investigating, brainstorming, interpreting, concepting, sketching, designing and programming. We know that a strong concept that reflects our clients’ brand and inspires the target audience will elevate their business.


Personal positions &

  • Executive Academy Member and Webby judge (IADAS)
  • Board member & Chairman of the Web Jury at Creative Circle
  • Cannes Cyber Lions Jury member 2011
  • Education Committee and Advisory Board Member at
    The Danish School of Media and Journalism
  • External lecturer at The Danish School of Media and Journalism
  • External lecturer at Hyper Island
  • Featured on the Talent 100 list in the "Design & Innovation category", Berlingske Business Magazine, 2012