EXPERIENCED CREATIVE DIRECTOR, BRAND & DESIGN ADVISOR & MENTOR
Trained as a designer and equipped with a strong love of technology and an entrepreneurial mindset, I’ve found myself equally excited to help tech companies and lifestyle companies as well as creative agencies find their direction, build a team and grow.
With a strategic and humans first approach to creative problem solving and creative leadership, I take pride in crafting concepts and directing teams to create meaningful and highly aesthetic projects. Projects that create value for both clients and users.
I love building brands, platforms and products – things that makes a real difference to real people. Loveable and long lasting. I live for spotting potential in people and projects and I love to use myself to make other people grow and see projects bloom.
I’ve helped major brands and organisations make succesful transitions from strategy to execution in the field of digital media and brand building.
The list of clients include Google, Reebok, LEGO, MoMA, Bang & Olufsen, Greenpeace, Victoria’s Secret, Swarovski, Ricola, Sesame Street, Nespresso, Playstation, IKEA, Ericsson, Carlsberg, Magnum Photos, Pandora, The Royal Danish Theater & The Danish Parliament.
My relations with these clients have given me solid experience in an international playing field and have graced me with quite a number of honours and awards along the way.
PERSONAL POSITIONS & DISTINCTIONS
Board member & Chairman of the Digital Jury at Creative Circle
Mentor at Design & Lifestyle Cluster
Advisory Board Member at DMJX — The Danish School of Media and Journalism
External lecturer at: DMJX, KADK, SVK, KEA & Hyper Island
Featured on the Talent 100 list in the "Design & Innovation category", Berlingske Business Magazine, 2012
Featured on the M-List for prominent Danish marketing people (Hello Monday + B&O PLAY)
5 x Digital Agency of the Year (Hello Monday)
2 x Design Agency of the Year (e-Types)
Cannes Cyber Lions Jury member
Executive Academy Member and Webby judge
Awwwards judge
Awardlist include: Cannes Lions, Webby, Lovie, D&AD, DIA, Creative Circle, DDA, FWA, Awwwards, etc.
2024
Creative Director
at Kahlen/Hansen
Co-founder & Creative Director
at Kahlen/Hansen
About
Kahlen/Hansen
We use our empathy, curiosity & intuition to create attractive brands and meaningful interfaces.
Currently in
stealth mode
2020 — 2024
Creative Director
at e-types
Creative Director &
Partner at e-Types
e-Types is one of the most asteemed branding agencies Denmark has to offer. It was founded in 1997 as an opposition to the existing conventional design agencies.
At e–Types we use our empathy, curiosity and intuition to create meaningful and attractive brands.
About
e-Types
A Quest for Meaning.
Our foremost duty is to articulate a company’s purpose and mission in the visual and verbal elements that meets the world.
We find these elements by searching for stories within the heart, soul and heritage of a company. We base our ideas on insights in actual human behaviour as well as the functional and emotional value the company brings to the world.
Through this quest, we aim to transcend the mundane to end up with something that can become unmistakably yours. Something that can create a meaningful relationship with people who reward you with their attention.
An Aim to Attract.
The world today is a cacophony of visual impressions. Only clarity will cut through.
In our quest for the right visual expression, we search relentlessly through the landscape surrounding your world. We keep investigating, digging, turning every stone, until we find the very matter that is uniquely you. Then we start combining, simplifying, zooming in, zooming out until we end up in the right territory.
Together with you, we lock in on our final destination — Our big idea. We know we have arrived, when we have connected the dots in a way that creates clarity both in you and in everybody you attract.
More
e-Types
· Website
Projects & Clients
Include …
— Andel
— Andel Energi
— Clever
— Børneriget / Mary Elizabeths Hospital
— Empathy
— Masterschool
— ROKOKO
— E.1
— TEC
— Dinesen
— Louis Poulsen
— Fritz Hansen
— Cecilie Bahnsen
— Pas Normal Studios
— Museet for Samtidskunst
— Gehl Architects
— Bang & Olufsen
— Qvin
— Vetted
— AIVF
— Public
— Dorsey
— OneStep
— LEGO
— Lative
— 3 Days of Design
— Fashion Forum
— Normative
— Netcompany
2016 — 2020
Creative Director & Founder of Trouble
Creative Director &
Founder of Trouble
Co-founded with Marcus Fuchs & Anders Emil Møller.
About
Trouble
We’re building a creative laboratory
for new ideas.
We help people with new ideas create trouble and people in trouble create new ideas.
2014 — 2016
Global Creative Director, B&O PLAY
As Global Creative Director for B&O PLAY, I was responsible for the creative development of Product Design, Brand & Marketing, referring to the CEO.
Responsibilities include building and growing B&O PLAY brand awareness, help direct marketing material as well as directing designers and concept developers to ensure an inspiring, beautiful and well-crafted product portfolio.
About
B&O PLAY
B&O PLAY is the rebel child of high-end hi-fi manufacturer Bang & Olufsen.
We build enjoyable, innovative, beautifully crafted, best in class audio products (headphones and audio systems) with passion and a proud reference to our Bang & Olufsen heritage.
We believe that music is an essential part of our lives and that great music experiences can affect us emotionally to live a richer life.
Our mission is to connect music makers to music lovers through extraordinary music and sound experiences that will make people listen to more music with more enjoyment.
Projects
Include...
· Brand Strategy
· Visual Brand Framework
· Creative Product Strategy
· Product Color Strategy (CMF)
· Strategy & Creative Direction for products:
— A2
— H2
— H8
— H7
— Beolit 15
— S3
— A6
— H3 ANC
— H6 Rapha Special Edition
— H6 FW 2014 Collection
2009 — 2014
Creative Director &
Partner at Hello Monday
From 2009-2014 I served as Creative Director and Partner at Hello Monday. Hello Monday is a independent Digital Creative Agency with offices in Copenhagen, New York and Aarhus. Our practice is built on the premise that it is possible to make a creative playground rather than a production factory. Our playful approach has attracted some of the worlds biggest brands and has made us the David to rival even the biggest Goliaths of the industry.
Hello Monday create joyful digital experiences and visual identities that tickle brains, pleases eyes and connects the heart of brands to the heart of their consumers.
Our practice is built on the premise that it is possible to make a creative playground rather than a production factory. Clients and companies that collaborate with Hello Monday are ambitious and visionary, looking for solutions that are innovative, authentic and memorable.
We believe in a open, iterative process, where our clients know when and why we are investigating, brainstorming, interpreting, concepting, sketching, designing and programming. We know that a strong concept that reflects our clients’ brand and inspires the target audience will elevate their business.