H5. EVERYDAY TRANSFORMED.
Creative direction for physical product and product campaign
for the first wireless in-ear headphone from B&O PLAY.
B&O PLAY wanted to use its position in lifestyle audio to bring a premium wireless in-ear headphone to the market.
We designed a Beoplay H5 as a wireless earphones for music lovers who live to move. Move freely through their favorite city on a 5k or travel to their favorite destinations of the world with a trusty audio partner in their pocket.
H5 is a simple, modern and non-tech take on a very technical product. With a clean CMF with honest sturdy materials, we wanted the product to feel more like a fresh pair of sneakers, than a piece of electronic.
INTEGRATED IN THE
As a part of the concept for H5 is the control features in the Beoplay companion app.
In the app, you're able to choose one of the preset profiles, such as working out, commuting or relaxing, adapting the sound attributes to the invironment your in.
You can also choose to tweek the tonality using the intuitive B&O PLAY ToneTouch interface. It’s even possible to customize your own presets on your iPhone and quickly access them from your Apple Watch when you’re on the move.
Product Design: Jakob Wagner
Concept Manager: Jakob Kristoffersen
Product Manager: Helga Samova
Campaign Manager: Erica Mitchell
Creative Execution: B-Reel
· Creative Direction – Product
· Creative Direction – Campaign
· Product CMF